Will the CMO transform to Chief Connecting Officer in 2022?
In this blog we look at the transformation that many CMOs will experience in 2022. We also discuss trends and developments for 2022.
Why integrate your CRM with your marketing automation?
You miss the insight which marketing activities contribute the most to sales. In addition, you often miss customer insights, so you can't communicate to your customers in a more relevant way.
CRM integration key to marketing automation success
A key feature for marketers that have been using marketing automation for some time or are selecting a (new) marketing automation platform is the integration into their CRM. And be aware, [...]
Global B2B Benchmark shout out – Janet Nawijn, Marketing Manager at Marketing Guys
In this episode, Elias has a brief chat with Janet Nawijn about the currently running B2B Benchmark that is aimed at global B2B marketers. Are you a B2B marketer? Please participate in the [...]