The implementation of Marketing Automation is an important professionalization step for each marketing department. With Marketing Automation you are able to use a data-driven marketing approach. [...]
Let's face it: nobody likes forms. Except for the marketer who made them. Forms are an obstacle to something your visitor wants. That something can be a whitepaper, e-book, report, infographic, [...]
Many organizations do everything they can to achieve the objectives for this year. But as the person ultimately responsible for marketing (CMO), you should not forget to look further. That is why [...]
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