We all know brands that people love: Tesla, Apple, and Starbucks are often mentioned when asked for examples of excellent branding. But how do these companies achieve this and why are they loved [...]
Once a customer has been convinced and made the choice to start using your product or service, a very important next step is about to take place: you need to wow them and onboard them like a pro! [...]
In B2B the revenue team focuses on getting more leads and close more business. One of the items that keep coming back in every sales organization is the question of how to close deals faster. In [...]
In this episode David (CMO Act-On) shares his knowledge on sales and marketing alignment, based on his experience within Act-On.
Mark shares 10 helpful tips on how to be best in lead nurturing. We discuss topics like marketing & sales alignment, lead scoring, personalization, and getting to know your customer. We also [...]