CRM and marketing automation
CRM and marketing automation B2B companies heavily rely on digital channels, Gartner predicts that by 2025, 80% of B2B sales…
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Being a B2B marketing technology manager – Hanna Siljemark, Martech Manager @BIMobject
What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode,…
Will the CMO transform to Chief Connecting Officer in 2022?
Will the CMO transform to Chief Connecting Officer in 2022? At this moment, as a Chief Marketing Officer (CMO) you’re…
How focus groups help you to get real insights in your target audience – Darshan Mehta,Founder iResearch & author of Getting to Aha!
In this episode, Elias has an interview with Darshan Mehta. He’s the author of “Getting to Aha!” and founder of iResearch and…
Why integrate your CRM with your marketing automation?
Why integrate your CRM with your marketing automation? You want more leads! You want to sell more to your existing…
CRM integration key to marketing automation success
A key feature for marketers that have been using marketing automation for some time or are selecting a (new) marketing…
Global B2B Benchmark shout out – Janet Nawijn, Marketing Manager at Marketing Guys
In this episode, Elias has a brief chat with Janet Nawijn about the currently running B2B Benchmark that is aimed at…
How to make virtual events really work – Ike Kehal, CEO at Social27
In this episode, Elias has an interview with Ike Kehal, the CEO of Social27, a virtual event platform for conferences. During…
ROI justified content strategy: 3 decision making metrics – Jeff Coyle, co-founder at MarketMuse
In this episode, Elias and Mark have an interview with a content marketing and SEO veteran: Jeff Coyle. He is the…
Content marketing Do’s and Don’ts – Angela Pointon, president at 11outof11
In this episode, Elias has an interview with Angela Pointon. After a long career at some of the best agencies…
