HubSpot Deep Research Connector: AI integration with ChatGPT
HubSpot is the first CRM platform to launch a Deep Research Connector for ChatGPT. This new integration allows you to perform in-depth analysis of your own HubSpot data using natural language, without any technical knowledge. This innovation gives marketing, sales, support, and customer success teams direct access to powerful insights that were previously only available through data analysts.
What is the HubSpot Deep Research Connector?
The HubSpot Deep Research Connector is a direct link between HubSpot CRM and ChatGPT. It allows you to ask complex questions about your CRM data—such as deals, companies, contacts, and tickets—using plain language. The connector was specially developed by the HubSpot team and is the first official third-party connector in the ChatGPT registry.
The connector supports analysis of all core objects in HubSpot: contacts, companies, deals, tickets, and their relationships. You can use it to analyze customer segments, identify sales opportunities, or discover trends in support tickets.
Key features
The Deep Research Connector offers powerful features that make working with HubSpot data easier and smarter. These features help teams gain insights faster and take action immediately.
- In-depth analysis of your data without technical knowledge.
- Use natural language to ask questions.
- Useful for strategic research, market exploration, and hypothesis building.
- Use insights directly for marketing, sales, and service actions in HubSpot.
- Access only the data you are authorized to see within HubSpot.
Practical use cases for teams
The connector can be used broadly and offers unique advantages for every team. Here’s how different departments can use the Deep Research Connector in practice. Click here for practical prompts you can use.
- Marketing: Find the highest converting customer profiles and start a nurture campaign.
- Sales: Segment companies by revenue and industry and identify the biggest upsell opportunities.
- Customer success: Identify inactive customers with growth potential and create re-engagement plays.
- Support: Analyze ticket patterns and predict busy periods for better planning.
How to activate and connect?
Setting up the Deep Research Connector is quick and easy. In just a few steps, you’ll be ready to start exploring your data.
- In ChatGPT, go to Tools > Run Deep Research.
- Select HubSpot under Sources and click Connect.
- Log in with your HubSpot account and choose the right account.
- Once connected, HubSpot will appear as a verified connection in ChatGPT.
- Ask your question in plain language and receive a detailed report instantly.
The connector is available for all HubSpot customers with a paid ChatGPT plan (Team, Enterprise, Pro, Plus, or EDU; in the EU only Team, Enterprise, or EDU).
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Benefits for HubSpot users
The Deep Research Connector gives organizations immediate benefits in efficiency and decision-making. Companies can respond to opportunities and challenges faster thanks to real-time insights.
- Faster and easier deep insights from your own CRM data.
- No dependency on data analysts or technical teams.
- Immediately usable insights for better marketing, sales, and service.
- Suitable for companies of any size.
Privacy and security
Privacy and security are central to this integration. HubSpot ensures that only authorized users have access to the right data and that customer information remains secure.
- The connector respects existing HubSpot permissions: users only see data they are authorized to access.
- Customer data is not used to train ChatGPT.
- All analyses are read-only and comply with HubSpot API limits and platform guidelines.
Prompt examples for different departments:
- Which customer segments had the highest conversion rate in the last 6 months?
- Analyze the performance of our email campaigns by industry.
- Which marketing channels generate the most qualified leads?
- Give an overview of the top 10 companies with the most interactions with our content.
- Which deals in the pipeline have the highest chance of closing this month?
- Segment my open deals by industry and revenue.
- Which accounts have had no follow-up in the last 3 months?
- Provide an overview of the deals that have been open the longest and their value.
- Which customers have the highest churn risk based on support tickets and inactivity?
- Identify customers with high NPS scores and upsell potential.
- Which customers haven’t contacted our support team in the past month?
- Give an overview of customers who may renew their subscription soon.
Want to talk more about HubSpot?
The HubSpot Deep Research Connector with ChatGPT brings AI-driven CRM analysis within reach of every team. With this innovation, companies can respond to customer needs faster and smarter, without technical barriers. A real game-changer for organizations that want to fully leverage their data. Curious what HubSpot can do for your organization? Feel free to schedule a meeting – we’d love to show you what’s possible.
Discover how technology can accelerate your growth.
Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.