Target new customers using LinkedIn Lead Gen Forms and Marketo Engage

Marketo Engage, part of Adobe Experience Cloud, is a solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. During the Adobe Summit that took place last May, a very interesting solution was presented and Booking.com was used as an example.

The case shows how artificial intelligence enables users of Marketo to target new customers through the LinkedIn integration. Marketo is the only marketing automation platform that has this level of integration with LinkedIn: it will allow you to automatically push leads from your account-based marketing lists in Marketo to LinkedIn. Next, you can target them in LinkedIn with paid ads that are available on the platform, including LinkedIn Lead Generation Forms! These forms can be followed by automated Marketo engagement programs. Watch the video to find out more, including the reporting capabilities and integration with Adobe Experience Manager:

Marketing Guys is certified Marketo Launch Partner, we have helped multiple companies (like Grant Thornton and Saint Gobain) that use Marketo to get the most out of the software. Together we help you defining KPI’s, map your customer journeys and implement lead generation campaigns on the platform. Also, we help you to integrate Marketo with other marketing technology solutions, including:

More info? Call us on +31337370250, fill out a contact form or -even faster- schedule a free video-call to discuss your case here:

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