What Is HubSpot?

HubSpot software helps your organisation grow: generate more leads, increase brand awareness or gain insight into your marketing ROI. Or perhaps all three!

Marketing Guys is an official HubSpot Partner and helps you implement the software—and then we partner with you for success. Our experience with inbound marketing and sales, combined with your experience in the industry and your products or services, together form the recipe for success.

We guide you through different phases. From simple single-channel campaigns to a personalised multichannel approach.

Support & Success

Getting help from a HubSpot partner makes a world of difference and accelerates the implementation and adoption process. Above all, it brings the moment of desired results forward. Investing in expert help pays off. Our HubSpot customers will attest to that.

What we know from years of experience is that implementing marketing automation is not the biggest challenge. The key is using the software well. That’s why we’re happy to help you after implementation too. On the one hand by providing support when you have how-to questions. On the other by getting the most out of marketing automation in personalisation, life cycle nurturing and omni-channel attribution. Starting with marketing automation is a great step—but it’s only the beginning of a fun and challenging journey.

Marketing Guys is not only your partner for the technical implementation, we also provide strategic and tactical advice and support. Every month. So you know you’re getting everything out of HubSpot to achieve your goals.

Award-winning software

There are many platforms that rank the best marketing automation software—and they don’t all say the same thing. But HubSpot is one of the players that consistently scores well, for example on G2Crowd where it’s named the best product for marketers.

When is HubSpot a good fit for your organisation?

That HubSpot scores well on G2Crowd doesn’t automatically mean it’s the best choice for your organisation. The factors below—besides your budget—also play an important role:

One HubSpot for marketing, sales and service

The HubSpot platform supports marketing, sales and service professionals through intelligent automation processes. The solution therefore consists of several components:

CMS Hub

When you start with online marketing, your own website is almost always the starting point. And when you take the next step into marketing automation, that will affect your website too. For example: how will we handle forms? That can all be managed from your marketing automation. How convenient if your website and marketing automation live in the same software. In HubSpot they can, and HubSpot’s CMS offers among others the following features:

Marketing Hub

The Marketing Hub is the marketing automation part of the HubSpot software. In Marketing Hub you have all your marketing tools and data together in one user-friendly, powerful platform. Think of:

Sales Hub

It’s great if marketing automation enables you to generate lots of leads. But it’s a waste if those leads don’t reach sales at the right time and/or nothing is done with them. In HubSpot there’s a strong integration between marketing & sales. The Sales Hub is a user-friendly, complete CRM your sales team will love—helping them focus on your customers.

Useful features:

Service Hub

The deal is in—now keep a grip on delivery, especially customer service. That’s what the Service Hub is for: all your customer data and channels come together here. You can scale support, automate it and apply the self-service concept. What does this deliver? Satisfied customers, of course—and the ability to provide more proactive service.

Useful features:

Extensive ecosystem

Within HubSpot you can manage all your customer-facing processes—from marketing & sales to servicing customers. But those aren’t the only tools in your marketing stack. Many of these tools integrate with HubSpot too. Curious whether your tools integrate with HubSpot? Check the HubSpot App Marketplace.

Strategy

To grow you need a strategy —the foundation of every successful organisation. Without a strategy, investing in a software platform is wasted money. We help you formulate a growth strategy together. We use the model below for this. The HubSpot platform then helps execute activities in a segmented and efficient way. We also ensure that results (objectives & KPIs) are visible in real time so you always know how you’re performing.

Technology & onboarding

HubSpot needs to be set up properly. Because we’ve been implementing marketing automation for years, we can support you excellently. During onboarding we make sure your HubSpot environment is fully up and running—migrating data, creating templates and setting up all processes.

Do you also want to be successful online?

Schedule a no-obligation appointment now and receive a free HubSpot training with a HubSpot implementation.

Optimising HubSpot

You’ve been using HubSpot for some time, but feel you’re not yet using the system to its full potential. That may be in strategy, the buyer journey or system configuration.

Tell us about your HubSpot challenges. During the demo we’ll dive deeper into these specific topics.

Full implementation

You’re at the start of a HubSpot journey. In the orientation phase you not only want to know what’s possible, but also whether HubSpot is the best match for your company.

During the demo we explain the facets of HubSpot and provide independent advice on whether HubSpot is the ideal fit for you.

30-minute strategy meeting

Book a free 30-minute strategy meeting with Caroline and discuss one of the topics below:

  • Lead generation strategy
  • Marketing & Sales strategy
  • Data-driven digital marketing strategy
  • Marketing & sales automation audit
  • Real-time dashboarding
  • Digital advertising

Discover how technology can accelerate your growth.

Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.