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Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.

The 5 trends we discuss:

  • Recruitment marketing get a more prominent role
  • Data-driven marketing and why it still did not get the attention it should have
  • Integration of marketing technology
  • Focus on data integrity
  • Revenue marketing becomes the standard

LinkedIn Elias: 

LinkedIn Mark:

Website Marketing Guys: 

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