In this episode,Â Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at HÃ¶ski Media in Montreal, Canada.
The following topics are covered:
- How to find the right influencer for your brand
- Different categories of influencers: nano, micro, and macro
- How to select the right influencer for your brand
- Costs of hiring an influencer
- Pitfalls when hiring influencers
LinkedIn Antonio Boccanfuso: https://www.linkedin.com/in/antonio-boccanfuso/Â
Website HÃ¶ski Media: https://www.hoskimedia.com/Â
The Marketing Technology Podcast is brought to you byÂ Marketing Guys, the #1 Martech agency in Europe.