Marketing Guys acquired by current management: successful management buy-in!

Marketing Guys acquired by current management: successful management buy-in!

Amersfoort, July 9, 2024 – Marketing Guys, the premier agency specializing in B2B marketing and sales technology, has been acquired by its current management team. Under their leadership, the agency remains committed to its trajectory of continuous growth and innovation. Caroline de Vos and Michiel van Altena have been with Marketing Guys for many years and have now enthusiastically taken a stake in the company.

MG management foto voor persbericht

In recent years Marketing Guys has grown into an independent and international agency in B2B, whose clients include brands such as TomTom, Camp-to-Go, Assa Abloy, and Standard Chartered Bank. An important part of its success are the partnerships with various suppliers, such as Act-On Software, HubSpot, Salesloft, and Alumio.

Caroline and Michiel enthusiastically respond, “To become co-owners of such a beautiful company is a unique opportunity that we grasp with both hands. The way Elias has built Marketing Guys over the past 14 years feels like a second home to us. Here you get all the freedom to contribute to the growth of the company, but also to continue to grow together with colleagues, clients and partners. This step marks the beginning of a new chapter. We look forward to continuing to build a successful company together with the team and making joint ambitions come true.”

Elias Crum, founder of Marketing Guys since 2011, is selling his total stake in the company, but will remain involved as CEO until the end of 2026. “I am happy with the takeover by Caroline and Michiel, it gives me a good feeling that they will continue on the path they have set and I am confident that this will allow Marketing Guys to become an even more beautiful brand! Over the past 14 years I have always been passionately committed to the employees, clients and partners and I am 100% sure that the acquisition will work out well for them.”