What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an interview with Hanna Siljemark, who is the marketing technology manager at SaaS company BIMobject in Sweden.
Topics we discuss:
- How to measure for martech success
- A martech stack: Salesforce, Act-On marketing automation, Zoom, SEMrush, Analytics, Tag Manager, and more
- How to integrate marketing technology tools
- The biggest learnings this year in martech
LinkedIn Hanna Siljemark: https://www.linkedin.com/in/hanna-siljemark/
Website BIMobject: https://www.bimobject.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.