What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an interview with Hanna Siljemark, who is the marketing technology manager at SaaS company BIMobject in Sweden.

Topics we discuss:

  • How to measure for martech success
  • A martech stack: Salesforce, Act-On marketing automation, Zoom, SEMrush, Analytics, Tag Manager, and more
  • How to integrate marketing technology tools
  • The biggest learnings this year in martech

LinkedIn Hanna Siljemark: https://www.linkedin.com/in/hanna-siljemark/

Website BIMobject: https://www.bimobject.com/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at nieuw.testmg.nl or contact Elias Crum at e.crum@marketingguys.nl