In Marketing Technology blog & podcasts

What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an interview with Hanna Siljemark, who is the marketing technology manager at SaaS company BIMobject in Sweden.

Topics we discuss:

  • How to measure for martech success
  • A martech stack: Salesforce, Act-On marketing automation, Zoom, SEMrush, Analytics, Tag Manager, and more
  • How to integrate marketing technology tools
  • The biggest learnings this year in martech

LinkedIn Hanna Siljemark: 

Website BIMobject: 

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