In Marketing Technology blog & podcasts

Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club.

In this episode, Elias has a chat with Igor. He’s the CEO and co-founder of Brybe, the marketplace for freelancers and influencers. Brybe has recently won in the Google Accelerator Growth Program.

Topics we discuss:

  • Branding vs. lead generation
  • Successful channels to use for branding as a start-up
  • How to budget for branding

LinkedIn Igor Fedenkoff: https://www.linkedin.com/in/igorfedenkoff/ 

Website Brybe: https://brybe.com/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl