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Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions and the Dollar Shave Club.

In this episode, Elias has a chat with Igor. He’s the CEO and co-founder of Brybe, the marketplace for freelancers and influencers. Brybe has recently won in the Google Accelerator Growth Program.

Topics we discuss:

  • Branding vs. lead generation
  • Successful channels to use for branding as a start-up
  • How to budget for branding

LinkedIn Igor Fedenkoff: 

Website Brybe: 


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