In Marketing Automation, Marketing Technology blog & podcasts, Marketing Techonology

In this episode, Elias and Mark have a chat with Thomas Plocher. He’s a fractional CMO at Marketri and originates from Germany but has lived in several parts of the US many years now. He shares his experiences on a topic that pops up very often: how can marketing prove its value?

As almost 30% of the marketing budget is used for Martech (source: Gartner and Chief Martech), this is a valid question:

Thomas has worked with multiple companies and is a Salesforce Pardot Certified professional. Having worked with marketing automation for many years, he shares his vision on how a CMO or marketing department can prove its value to the rest of the organization. Topics that we discuss include:

  • How marketing can prove its value and shows its revenue contribution.
  • Goals vs. Outcomes – What’s the Difference and Why You Should Care
  • Business outcomes are essential for successful Marketing
  • Salesforce Pardot: best-practice for setup and why connect to Tableau

LinkedIn Thomas Plocher:

Website Marketri:

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at