How to Utilize Hubspot Sales Hub’s KPI Dashboard to Boost Your Bottom Line 

How to Utilize Hubspot Sales Hub’s KPI Dashboard to Boost Your Bottom Line 

Are you looking for ways to increase your bottom line? Hubspot Sales Hub‘s KPI Dashboard can help you achieve just that. With the Hubspot Sales Hub’s KPI Dashboard, you can easily track your key performance indicators (KPIs) and use them to inform decisions that lead to improved sales performance. In this blog post, we’ll discuss how to utilize the Hubspot Sales Hub’s KPI Dashboard to boost your bottom line. 

What is a KPI dashboard and why is it important for sales? 

A KPI (Key Performance Indicator) dashboard is a tool used to track and measure performance towards specific business goals. In the context of sales, a KPI dashboard is crucial for keeping track of essential metrics that determine success. Hubspot’s Sales Hub offers an excellent KPI dashboard that sales teams can use to track progress towards shared goals between sales and marketing departments. 

By utilizing a KPI dashboard, sales teams can monitor their performance and see areas where improvement is needed. KPI dashboards allow sales managers to make data-driven decisions to help achieve the overall revenue marketing goals. This tool enables teams to optimize their processes, workflows, and activities to boost sales performance. 

Overall, KPI dashboards play a crucial role in helping sales teams make better decisions and achieve better results. By utilizing Hubspot KPIs, sales managers can get a clear and concise view of their team’s progress and act quickly to make necessary changes to stay on track towards shared goals. In the next section, we will dive into an overview of Hubspot’s KPI dashboard and the key metrics to track. 

Overview of Hubspot Sales Hub’s KPI dashboard 

Hubspot Sales Hub is a powerful tool for managing and tracking your sales team’s performance. The KPI dashboard is a key feature of the Sales Hub, allowing you to monitor the most important metrics for your business. 

One of the benefits of the KPI dashboard is that it allows sales and marketing teams to work towards shared goals. By tracking revenue marketing metrics such as lead-to-customer conversion rates, you can ensure that your marketing efforts are driving high-quality leads to your sales team. This alignment can lead to more effective sales and marketing campaigns, ultimately resulting in increased revenue. 

The Hubspot KPI dashboard provides a comprehensive overview of your sales team’s performance, including metrics such as deals closed, deals in progress, and average deal size. This information can help you identify areas of opportunity and areas where your team may need additional support or training. 

In addition to the standard KPIs provided by Hubspot, you can also customize your dashboard to track metrics that are specific to your business and sales team. This allows you to tailor your performance tracking to your unique needs and priorities. You may want to do this in Klipfolio or PowerBI:

Overall, the Hubspot KPI dashboard is a valuable tool for sales managers and executives who want to drive performance and increase revenue. By using this dashboard to monitor your team’s performance and make data-driven decisions, you can stay ahead of the competition and achieve your business goals.   

Key Metrics to Track on Hubspot’s KPI Dashboard 

When it comes to sales KPI dashboards within Hubspot Sales Hub, there are several key metrics that you should be tracking. By focusing on these metrics, you’ll be better equipped to measure the success of your sales and marketing efforts, identify areas for improvement, and boost your bottom line. Here are some key metrics to consider tracking on your Hubspot KPI dashboard: 

  1. Revenue: This is a key metric for any sales team, and it’s no different in Hubspot. Tracking your revenue allows you to measure the effectiveness of your sales and marketing efforts, and identify areas where you need to focus your attention.
  2. Marketing Qualified Leads (MQLs): By tracking your MQLs, you can see how many leads your marketing team is generating and how many of those leads are converting to sales. This metric is particularly important if you have sales and marketing shared goals.
  3. Sales Qualified Leads (SQLs): SQLs are leads that have been qualified by your sales team and are ready to be closed. Tracking this metric allows you to see how many leads are moving through your sales pipeline and how effective your sales team is at closing deals.
  4. Conversion Rates: This metric measures the percentage of leads that are converting to customers. By tracking your conversion rates, you can identify areas where you need to improve your sales and marketing efforts.
  5. Average Deal Size: This metric measures the average size of your deals. By tracking this metric, you can identify areas where you can increase your revenue per customer.
  6. Pipeline Value: This metric measures the total value of all the deals in your sales pipeline. By tracking your pipeline value, you can see how much revenue you can expect to generate in the future.
  7. Revenue Marketing ROI: Revenue marketing is the practice of measuring the ROI of your marketing efforts in terms of revenue generated. By tracking this metric, you can see how much revenue your marketing efforts are generating and how effective they are at driving sales.

Overall, there are many different Hubspot KPIs that you can track on your sales dashboard. By focusing on the metrics that matter most to your business, you can better measure your success, identify areas for improvement, and boost your bottom line.   

Customizing Your KPI Dashboard to Fit Your Sales Team’s Needs 

One of the best things about Hubspot’s KPI dashboard is its flexibility in customization. The ability to tailor the dashboard to your sales team’s needs can lead to even greater success and improvement in performance. Here are some ways to customize the KPI dashboard: 

  1. Identify Sales and Marketing Shared Goals:

Sales and marketing teams often work towards the same overarching goal of increasing revenue for the company. Collaborating to identify shared goals and KPIs can ensure that the dashboard is providing valuable insights for both teams. For example, a shared goal could be to increase the number of leads generated through marketing efforts, which can be tracked using the “Number of Contacts Created” metric on the dashboard. 

  1. Choose Relevant Hubspot KPIs:

The KPI dashboard offers a variety of metrics to track, but not all may be relevant to your team’s goals. Choose the KPIs that are most important for your team to track and focus on improving. For example, if your team’s primary focus is on closing deals, then tracking the “Deal Won” metric would be more relevant than the “Deal Pipeline” metric. 

  1. Create Custom Metrics:

If there are specific metrics that are not currently offered on the KPI dashboard, consider creating custom metrics. Hubspot’s custom reports feature allows you to create and track custom metrics that align with your team’s goals. For example, if your team wants to track the number of product demos scheduled, this can be created as a custom metric. 

Overall, customizing the KPI dashboard to fit your sales team’s needs can provide valuable insights and help to drive success. By identifying shared goals, choosing relevant KPIs, and creating custom metrics, your team can make the most out of the Hubspot Sales Hub’s KPI dashboard.   

Utilizing the KPI Dashboard to Boost Sales Performance 

Once you have set up your KPI dashboard within Hubspot Sales Hub and have determined the metrics that are most important to your team, it’s time to start using it to boost sales performance.  

One of the most significant benefits of a KPI dashboard is that it allows both sales and marketing teams to align and work towards shared goals. By having access to the same data, both teams can better understand how their efforts impact the bottom line and make adjustments accordingly.  

For example, let’s say that your marketing team is running a campaign to generate more leads. By tracking the number of leads generated on your KPI dashboard, the sales team can prioritize follow-up activities and ensure that these leads are being effectively nurtured.  

Similarly, the marketing team can use data from the KPI dashboard to adjust their tactics if they see that the leads being generated are not of high quality or are not converting into customers.  

Beyond just aligning teams, the KPI dashboard can also be used to identify areas for improvement and optimization. For example, if the dashboard shows that a particular salesperson is consistently performing below average in terms of close rates, the sales manager can use this information to provide targeted coaching and training.  

The KPI dashboard can also be used to identify patterns and trends over time. For example, if the data shows that there is a drop in sales during a particular month or quarter, the sales team can investigate and make adjustments to their strategy to prevent a similar drop in the future.  

In short, the KPI dashboard is a powerful tool that can be used to boost sales performance in a number of ways. By aligning sales and marketing teams, identifying areas for improvement, and tracking trends over time, the dashboard can help you optimize your sales process and achieve better results. 

Tips for Effective Use of the KPI Dashboard within Hubspot Sales Hub 

  1. Set clear goals: Before you start tracking your metrics on Hubspot’s KPI dashboard, it’s important to set clear sales and marketing goals. Both teams should have shared goals to ensure everyone is working towards the same objectives.
  2. Keep it simple: When designing your KPI dashboard, keep it simple and focused on the most important metrics. Overcomplicating it with too many metrics can lead to confusion and make it difficult to make data-driven decisions.
  3. Regularly review your dashboard: Regularly reviewing your KPI dashboard will allow you to make any necessary adjustments to improve your sales performance. Keep in mind that some metrics may require more frequent monitoring than others.
  4. Use data to drive decision-making: Your KPI dashboard should be used to inform your decision-making. Make sure to regularly analyze your data to identify trends, opportunities, and areas for improvement.
  5. Encourage team collaboration: Hubspot’s KPI dashboard can be a powerful tool for encouraging collaboration between sales and marketing teams. Use it to facilitate regular meetings and discussions between teams to identify ways to work together more effectively.

By utilizing these tips, you can effectively use Hubspot’s KPI dashboard to improve your sales performance and drive your bottom line. Remember, your KPI dashboard is only as valuable as the data you input, so make sure you’re tracking the right metrics and regularly reviewing your data to inform your decision-making. 

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