In Marketing Technology blog & podcasts


In this episode, Elias has an interview with Bruce Rowley, managing partner at RSM Marketing in Wichita and Kansas City. RSM delivers outsourced marketing services with a team of 40 professionals. Bruce has tons of experience in online marketing and knows a lot about the martech tools that are used. We have a chat about whether it’s best to select an all-in-one solution (containing automation, chat, CRM, etc.) or if it’s better to go for best of breed solutions, using native integrations.

Other topics that we discuss:

  • The online challenges for SME companies
  • The value and necessity of real-time dashboarding
  • Marketing automation
  • How to grow your funnel at every stage


LinkedIn Bruce Rowley:

RSM Marketing Company website:


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