In Marketing Technology blog & podcasts

Marketing automation is about delivering the right message, to the right people at the right time. In order to achieve this marketing utopia, you’ll first need to create a solid foundation of your segmentation in your marketing automation platform like Hubspot, Act-On, Marketo, Salesforce Pardot or Net-Results. During this podcast we help you in creating the right segmentation structure.

We give you some hands-on tips on how to create the ‘list of lists’ and split them into segments you can use in your marketing efforts. Segments we discuss:

  • Customer Life Cycle
    • Lead funnel
    • Re-nurture funnel
    • Customer Value Nurturing
    • Welcome back! (ex-customers)
  • Relationships
  • Captures
  • Mailings
  • Downloads
  • Events
  • Markets
  • Business Units
  • Products
  • Opt-in
  • Lead source

LinkedIn Elias Crum:

LinkedIn Mark van Horik:

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at