In Marketing Technology blog & podcasts


In this podcast (episode 61 of our Marketing Technology Podcast), Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework. During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more:

  • The 7 principles of StoryBrand
  • The picture of success and failure
  • Be the guide, not the hero in your story
  • Cialdini’s six Principles of Persuasion
  • Self-care and balance: optimize your hours outside of your business

LinkedIn Evan Knox:: Website Caffeine Marketing: If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at