In Marketing Technology blog & podcasts

 

In this episode, Elias and Mark have an interview with G’man, the CEO of Aqilliz, a blockchain solutions provider that addresses sector-specific challenges across the digital marketing industry. G’man has a strong background in online advertising technology and shares his vision on the announced abandonment of third-party cookies by Google.

During the 30-minute interview, we talk about what this cookie abandonment announcement means and cover the following topics:

  • What’s the difference between 1st and 3rd party cookies?
  • What the abandonment of 3rd party cookies means for advertisers and adtech companies
  • Why G’man expects the ‘Era of Value Exchange’ is at hand
  • Consequences for GDPR (Europe), CCPA (California), PDPA (India) and other countries
  • What should advertisers do to prepare?

LinkedIn G’man: https://www.linkedin.com/in/gowthaman-ragothaman-21196213/

Website Aqilliz: https://aqilliz.com/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl