Revenue Marketing Series (1 of 9): How to define your audience

Revenue Marketing Series (1 of 9): How to define your audience

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.

As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: /revenue-marketing-series/

Episode 1:

As a B2B marketer, you don’t just have ‘one’ audience; you will always have to deal with a decision-making unit of on average 6-8 people. In this episode, Elias has a chat with Janet Nawijn on how to select and define the right B2B audience and how to successfully target them in a B2B environment. Janet is the Marketing & Sales Manager at Marketing Guys.

We discuss the following topics

  • Defining buyer persona’s and real-life examples of persona’s
  • The role of deciders and influencers in a decision-making unit
  • 5 steps for success as a revenue marketer
  • How to define a list of dream prospects for both Marketing & Sales

LinkedIn Janet:

LinkedIn Elias:

Website Marketing Guys:  /

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at or contact Elias Crum at