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As a B2B marketer, you don’t just have ‘one’ audience; you will always have to deal with a decision-making unit of on average 6-8 people. In this episode, Elias has a chat with Janet Nawijn on how to select and define the right B2B audience and how to successfully target them in a B2B environment. Janet is the Marketing & Sales Manager at Marketing Guys.
We discuss the following topics
- Defining buyer persona’s and real-life examples of persona’s
- The role of deciders and influencers in a decision-making unit
- 5 steps for success as a revenue marketer
- How to define a list of dream prospects for both Marketing & Sales
LinkedIn Janet: https://www.linkedin.com/in/janetnawijn/
LinkedIn Elias: https://www.linkedin.com/in/eliascrum/
Website Marketing Guys: https://marketingguys.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at firstname.lastname@example.org