In this episode, Elias and Mark discuss a hot topic: sales & marketing alignment. Many marketers and sales professionals talk about the alignment between the departments. What does this look like in practice?

In this 30 minute podcast, we talk about the actual structure companies can use when marketing and sales are adopting a marketing automation strategy. Things like the sales process, lead scoring, and integration of CRM and marketing automation are discussed. Also, the actual steps that both departments will have to take are described and the Cialdini persuasion principles are used to create winning re-nurturing flows:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus

LinkedIn Elias Crum:

LinkedIn Mark van Horik:

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at