In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C.
The following topics are covered:
- Differences in B2B and B2C social media management
- Social media management software in your B2B martech stack
- How to measure ROI from social in B2B and social attribution
- How to motivate your colleagues to be social advocates for the company
- Pitfalls when rolling out your B2B social media strategy
LinkedIn Julia Shapiro: https://www.linkedin.com/in/juliashapiro131/
Website Oktopost: https://www.oktopost.com/
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