In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide.
Alex has a load of experience in the B2B marketing-field and explains some differences to B2C and explains why marketers should join FINITE.
Things we discuss and were mentioned in the research:
- Trends in martech
- The growing role of data
- The changing role of marketers and a look into the future
- Trends in outsourcing
A link to the mentioned report: https://93x.agency/b2b-technology-marketing-trends-in-2021/
LinkedIn Alex Price: https://www.linkedin.com/in/alxprce/
Website FINITE Community for B2B marketers: https://finite.community/
Website 93Digital: https://93digital.co.uk/
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