NorthC Datacenters
Implementing marketing automation.
NorthC Datacenters
NorthC has data centres spread across the Netherlands, Germany and Switzerland. They are in the Amsterdam metropolitan region with four data centres, but also operate in the Rotterdam-Den Haag metropolitan region, Utrecht, Eindhoven, Groningen. In Munich, Nuremberg, Bern, Münchenstein and Winterthur. That means they are always close by.
The challenge
You send out newsletters, post blogs on your site, share on social media, etc. You use the marketing tools you have available, yet you feel there is more to be got out of it. How many leads are all these marketing activities actually yielding you? What is the ROI on your marketing investments? In short, how do you take your marketing to the next level?
Lisa van den Berg, Marketing Director at NorthC Datacenters, also wondered this. When she started as Marketing Manager at NorthC Datacenters 10 years ago, her conclusion was that too little was being done on marketing and that it was not clear what the activities that were being undertaken were delivering. She actively searched for an online marketing agency and got in touch with Marketing Guys.
The goal
Based on the challenges Lisa, and thus NorthC Datacenteres faced, a number of goals were set:
- Clear insight into ROI and lead generation
- Data clearly displayed on one platform
Our approach
During that conversation, it soon became clear that marketing automation and Act-On in particular was an excellent solution for them. Unlike traditional marketing like placing online and offline ads, this tool does a good job of demonstrating the ROI of your marketing. This solved one of their biggest problems.
But Act-On solved another problem at NorthC Datecenters. ‘Previously, we were working with different tools and different platforms. Switching between all those tools and platforms took a lot of time,’ says Lisa. Act-On is an all-in-one marketing automation tool, which can be used to control your chat function, post your social media and much more. Using Act-On provided NorthC Datacentres with a lot of time as well as cost savings.
Act-On is also very easy to link to CRM systems. At NorthC Datacenters, we work with Salesforce. By linking this to Act-On, all your data becomes even more manageable and surveyable. You can see in one overview when you have your data in order and have created the right segmentations. For example, you can also easily see what someone has downloaded or viewed.
Moreover, by linking Act-On and your CRM system, you can see directly in your database how many downloads there are, how many contact forms have been completed and which pages someone has been on. ‘Linking with your CRM is essential. As far as I am concerned, as a company you should not ask the question whether you are going to use marketing automation, but when and how. It is indispensable for your marketing department,’ says Lisa.
Results
Better insight into website visitors
Smoother sales process
Greater insight into leads and ROI
More effective marketing
Well-integrated marketing automation and CRM
30-minute strategy meeting
Book a free 30-minute strategy meeting with Caroline and discuss one of the topics below:
- Lead generation strategy
- Marketing & Sales strategy
- Data-driven digital marketing strategy
- Marketing & sales automation audit
- Real-time dashboarding
- Digital advertising
Discover how technology can accelerate your growth.
Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.
