MARKETING IN FINANCE PART 2: USE MARKETING DATA TO SEND THE RIGHT MESSAGE AT THE RIGHT TIME
Marketing in finance: Use of marketing data to send the right message at the right time This blog is part…
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Marketing in finance part 1: IMPROVE CUSTOMER INSIGHTS THROUGH YOUR MARKETING DATA
Marketing for financial services: Improving customer insights using marketing data This blog is part 1 of a 4-part series marketing…
5 Steps to Building a Marketing Automation Platform Business Case
5 Steps to building a marketing automation platform business case When selecting a new marketing automation platform for the first…
Google Analytics soon to be banned? We have a safe alternative!
Google Analytics soon to be banned? We have a safe alternative! You are probably aware of all the commotion around…
How to take your marketing automation strategy to the next level
Do you want to level up your marketing automation strategy and platform? Like many B2B marketers, you will have taken…
How-to: Migration of marketing automation tools
How-to: Migration of marketing automation tools The majority of B2B companies use a marketing automation platform. Most started several years…
Act-On Marketing Automation
Act-On Marketing Automation When considering implementing or replacing a marketing automation platform, there are a vast list of alternatives. One…
CRM and marketing automation
CRM and marketing automation B2B companies heavily rely on digital channels, Gartner predicts that by 2025, 80% of B2B sales…
Being a B2B marketing technology manager – Hanna Siljemark, Martech Manager @BIMobject
What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode,…
Will the CMO transform to Chief Connecting Officer in 2022?
At this moment, as a Chief Marketing Officer (CMO) you’re most likely looking forward to next year. What trends &…