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The latest in Marketing Technology!

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As a result, we read tons of info, listen to podcasts, read marketing and sales books and visit industry events. We would like to share this with you as a MarTech Community: Club MarTech.

12 Best AI SEO Tools For Automation & Speedy Content Creation

Article, Club Martech
An interesting survey report about replacements in the Martech stack. Number 1 is marketing automation followed by CRM. Growth in replacement (21 vs 22): SEO tooling and ABM. SEO might be related to AI content. ABM is an upcoming: In vendors but also for buyers. DMP and Analytics are less replaced (21 vs 22): Might have to do with the cost of replacing. You can download the complete report for free. Read the full article
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Illuminating Data: How to Light Up Revenue in the Dark Funnel

Article, Club Martech
We know that buyers conduct research at all stages of their buying journey. They look at product pages and dig through case studies, social media, and marketing content. When buyers think they’ve learned enough and it’s time to make a buying decision, they return to the website of the product or service that best matches their needs….. Read the full article
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A future of B2B sales without salespeople?

Article, Club Martech
B2B is different from B2C in many ways, however, the 2 are growing towards each other more and more. Especially now that the decision-making unit becomes younger and millennials are a large part of the buying committee This changes the buying process completely, especially if you take their skepticism towards salespeople into account. A recent Harvard Business Review article even goes as far as stating that ‘Traditional B2B Sales and Marketing Are Becoming Obsolete’. Read…
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