Club Martech

The latest in Marketing Technology!

Are you interested in marketing technology, demand- and lead gen? Join to receive a bi-weekly industry update. We’re MarTech enthusiasts; we want to know everything about the technology and strategy needed to run successful marketing campaigns.

As a result, we read tons of info, listen to podcasts, read marketing and sales books and visit industry events. We would like to share this with you as a MarTech Community: Club MarTech.

Marketing Technology Podcast by Marketing Guys

Article, Club Martech
Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season! In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-based marketing agency that specializes in Shopify. Read more.
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5 martech trends for 2023

Article, Club Martech
AI sensation ChatGPT isn’t just a leap forward in generative AI technology. It’s part of a trend that at least one marketing technology (martech) expert thinks will shape marketing in 2023. Read more.
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3 Predictions for 2023 MarTech/AdTech Trends

Article, Club Martech
We live in an increasingly digital world. And with the average person being exposed to between 4,000 and 10,000 ads each day while scrolling social media, streaming a show, listening to a podcast or browsing online, that’s a lot of noise. Ironically, because our brains protect us from information overload, we only actually notice or register about 100 ads from that deluge — and the number we pay conscious attention to? It’s even smaller. Read…
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B2B Pricing Models & Strategies [+ Pros and Cons of Each]

Article, Club Martech
Your B2B pricing plays a key role in shaping your company’s revenue. Set your pricing too low and you’ll need to capture an enormous size of your total addressable market to hit your goals. Go too high and you alienate customers on smaller budgets. Hide your pricing so you can sell to any type of customer, and people may lash out. Read the article. 
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Get Ready For The B2B Marketing Agency Gold Rush

Article, Club Martech
The in-house B2B marketing trend of the past few years — expanding in-house agencies, centers of excellence, and shared services — has peaked. Fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined with macro and micro economic factors, has sparked a B2B agency gold rush. Read the full article
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How can you become a data hero

Club Martech, Podcast
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even 100 different SaaS applications. If these companies truly want to understand their customers and everything they’re doing, they’ll need to consolidate the data from those data sources in one location, a data warehouse. Today, Aron discusses how you can become a data hero. Listen to the podcast.
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