Club Martech

As the UK economy faces challenges such as supply chain shocks, inflation, and persistent Brexit effects, driving growth is becoming more difficult. However, leaders who choose to prioritize growth pathways are more likely to achieve above-peer growth. To understand how UK marketing and commercial leaders are navigating these challenges, McKinsey spoke with alumni of the Marketing Academy EMEA Fellowship Program, including Lex Bradshaw-Zanger of L’Oréal, Jessica Myers of The Very Group, and Yilmaz Erceyes of…

In today’s B2B market, selling has become more challenging as buyers are well-informed about a company’s products, services, and competitors. To stay competitive and empower sellers, leading enterprises have turned to sales enablement. In Seismic’s Value of Enablement Report, 99% of respondents who used sales enablement platforms found that it made their job easier. Building a successful sales enablement strategy takes time, planning, and dedicated resources. Seismic’s award-winning professional services team shares ten tips for…

in this blog post, the benefits of using marketing automation solutions that are compatible with Microsoft Dynamics are discussed, since Microsoft Dynamics Marketing module will be retired. Three alternatives are discussed – Act-On, Marketo, and HubSpot – and explore the features that make them ideal for Dynamics users, while discussing how marketing automation can streamline lead generation and boost marketing ROI. Read more.

HubSpot’s August 2023 releases feature a variety of updates including generative AI capabilities, AI-powered data tools, reporting and forecasting improvements, commerce updates, and more. The AI assistant can now efficiently create and edit social media captions, summarize long email threads, and suggest social post content for all channels. HubSpot also allows users to manage goals and forecasts across multiple sales pipelines, and offers a new sales velocity report to better evaluate sales team productivity. Read…

Now is the time to unlock GPT’s email potential. This involves addressing data and template challenges. Gradual integration, readiness for Q4 engagement, and enhanced conversions and loyalty are vital. Learn more.

Vital for B2B CMOs, Account-based marketing (ABM) enables targeted, personalized outreach to key accounts. Explore strategies aligning sales, refining profiles, and utilizing platforms. Gain ROI insights, build adept teams, and elevate your marketing tech prowess with impactful ABM strategies. Read more.