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The latest in Marketing Technology!

Are you interested in marketing technology, demand- and lead gen? Join to receive a bi-weekly industry update. We’re MarTech enthusiasts; we want to know everything about the technology and strategy needed to run successful marketing campaigns.

As a result, we read tons of info, listen to podcasts, read marketing and sales books and visit industry events. We would like to share this with you as a MarTech Community: Club MarTech.

Create emails faster with AI integration in Act-On

Article, Club Martech
Act-On revolutionizes Martech with AI integration. Effortlessly create engaging emails using Open AI, no separate account needed. Seamlessly integrate AI-generated content, saving time with prompt creation and AI-powered features like Adaptive Sending and Predictive Lead Scoring. Empower your success with Act-On’s cutting-edge technology. Read more.
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Unleash the Marketing Revolution with Machine Learning and AI!

Club Martech, Video
Supercharge your campaigns in this captivating episode of Performance Talks! Learn from Vishal Thakur, Programmatic Director at Merkle Singapore, as he unveils machine learning secrets for astounding results. Discover how his approach slashed costs by 46% and lowered buying costs by 30% in banking. Gain insights into metrics, experimentation, and optimizing investments. Watch the video here.
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How to do Personas right

Club Martech, Podcast
Join hosts Elias Crum and Mark van Horik as they interview Jim Kraus, President of the Buyer Persona Institute. Gain fresh insights into persona development, emphasizing the buying decision’s pivotal role. Jim challenges conventional thinking, advocating for a holistic approach that considers stakeholders, their motivations, and the customer journey. Unlock practical tips for effective persona creation and tailored marketing efforts. Tune in and revolutionize your understanding and influence over buying decisions. Listen now.
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Google’s Universal Analytics sunsets in 51 days

Article, Club Martech
Get ready for a game-changing shift in MarTech! In The Drum’s Deep Dive, Gartner’s Mike Froggatt shares essential insights on navigating the impending end of Google’s Universal Analytics. With marketing budgets heavily invested in digital channels, proving return on ad spend is already challenging. But as cookies crumble and walled gardens strengthen, measuring and optimizing performance become even tougher.  Read more.
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Are you addressing all 3 stages of the search journey?

Article, Club Martech
Unlocking the power of your search marketing strategy requires a holistic approach to address all three stages of the customer journey, as emphasized by Chris Pitt, Managing Director of Vertical Leap. It’s not just about driving traffic but converting it into paying customers. By capturing the right kind of traffic, optimizing engagement through meaningful interactions, and focusing on conversion actions, you can maximize the potential of your marketing efforts. Discover how understanding your target audience,…
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The Prompt Engineer is the new Growth Hacker – Thorsten Strauss

Article, Club Martech
In the dynamic realm of marketing technology, the role of the AI Prompt Engineer has gained prominence. As organizations strive to leverage generative AI, this skillset has become highly sought after. While job titles may evolve, the ability to work with AI tools is becoming essential for marketing technology specialists, fostering innovation and driving success in our field. Read more.
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2023 Marketing Technology Landscape Supergraphic

Article, Club Martech
As a marketer, you’re always on the lookout for new tools to help you streamline your work and connect with your audience. Well, get ready to be blown away because the Marketing Technology Landscape has been launched this week! With a whopping 11,038 martech solutions, this is the ultimate resource for any marketer looking to up their game. So, what are the key takeaways from this massive landscape? Here are the top three: The martech…
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