2023 Predictions: How organizations will transform their martech stacks and digital experiences
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Read more.
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B2B Pricing Models & Strategies [+ Pros and Cons of Each]
Your B2B pricing plays a key role in shaping your company’s revenue. Set your pricing too low and you’ll need to capture an enormous size of your total addressable market to hit your goals. Go too high and you alienate customers on smaller budgets. Hide your pricing so you can sell to any type of customer, and people may lash out. Read the article.
Future of B2B sales: The Big reframe
Customers nowadays expect more. Companies need to shift to put them at the center of sales—by improving channels, technology, talent, and culture. Here are the trends redefining the future of sales. Read the full article.
Get Ready For The B2B Marketing Agency Gold Rush
The in-house B2B marketing trend of the past few years — expanding in-house agencies, centers of excellence, and shared services — has peaked. Fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined with macro and micro economic factors, has sparked a B2B agency gold rush. Read the full article
How can you become a data hero
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even 100 different SaaS applications. If these companies truly want to understand their customers and everything they’re doing, they’ll need to consolidate the data from those data sources in one location, a data warehouse. Today, Aron discusses how you can become a data hero. Listen to the podcast.
5 Marketing Trends To Improve Brand Engagement | Stacking Growth Live
On this episode of Stack Growth, Tory Kindlick and Victoria Sakal discuss 5 Trends to Improve Brand Engagement. Listen to the podcast.
Ready for GA4? | Growth Marketing Toolbox
Want to know more about Google Analytics 4 before it becomes the new analytics standard of Google? Listen to this episode of Growth Marketing Toolbox with Todd Fisher where you will learn what to expect with GA4 and how to get prepared to switch to GA4. Listen to the podcast
The Best Way To Communicate With And Convert Your Website Visitors
In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he’s helped thousands of organizations communicate with visitors on their websites, including many small businesses. Listen to the podcast
USING ACCOUNT-BASED MARKETING (ABM) TO ACCELERATE GROWTH
Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth. Listen to the podcast
Retention Marketing: How To Win Back Your Existing Customers
It’s no secret that acquiring new customers is essential for business growth. Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. Read the full article