“Talking about your competition” by Marcus Sheridan
We are big fan of Marcus Sheridan – author of They Ask, You Answer – and his way of approaching content marketing. The video below is his speech about “talking about your competition” (more…)
Are you interested in marketing technology, demand- and lead gen? Join to receive a bi-weekly industry update. We’re MarTech enthusiasts; we want to know everything about the technology and strategy needed to run successful marketing campaigns.
As a result, we read tons of info, listen to podcasts, read marketing and sales books and visit industry events. We would like to share this with you as a MarTech Community: Club MarTech.
Read more
AntiConLX Global 29.6 – 01.7 2022, London & Online
Everything you want to know on tech: Martech, Salestech & Nexttech. The Anti-Conference AntiConXL (formerly known as MarTechFest) is the event for Martech fans. (more…)
The MarTech Conference: Online 28.9 – 29.9 2022
If AntiConXL is too soon, then check our this online MarTech event. Details are not available yet but reserve the date. (more…)
Sales Engagement Podcast: How to personalize email sequences at scale – with Jesus Requena
Some people think sales outreach is new, but it’s been going on for decades. What once was called “lead nurturing” is now “outreach,” but both ideas are essentially the same: You want to be as personalized as possible, while maintaining scalability. (more…)
Email marketing trends for 2022 – Aleksandra Korczynska, CMO of GetResponse
Aleksandra shares trends that they have found in their benchmark The 5 trends are: Personalization, Automation and AI, Saying goodbye to open rates, Mobile Accessibility & Interactive emails. (more…)
Starbucks Marketing Technology Expert Reveals Customer Personalisation Strategy
A measured approach to technology adoption and implementation has led to deeper and more meaningful relationships with its customers, Starbucks’VP of Marketing Technology & Quality Engineering, Barbara Spiering reveals. (more…)
The formula for calculating martech ROI
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” It seems we’ve been discussing ROI a lot lately and because we’re a relatively small team a discussion usually suffices. Read full…