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The latest in Marketing Technology!

Are you interested in marketing technology, demand- and lead gen? Join to receive a bi-weekly industry update. We’re MarTech enthusiasts; we want to know everything about the technology and strategy needed to run successful marketing campaigns.

As a result, we read tons of info, listen to podcasts, read marketing and sales books and visit industry events. We would like to share this with you as a MarTech Community: Club MarTech.

B2B Marketing & Sales in 2024: How to achieve your goals in a meaningful way

Article, Club Martech
Recent reports from Forrester, Gartner, and McKinsey indicate that changing buying patterns, especially among Millennials and Gen Z buyers, are reshaping the way businesses operate. The old playbook is no longer effective, and a more meaningful approach is necessary. However, it’s essential not to focus solely on your customers. Your employees also seek purpose in their jobs. A study by Robert Dur of Erasmus University Rotterdam revealed that 1 in 5 people consider their jobs…
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Marketing Technology Podcast: How to do Personas right? With Jim Kraus, President of the Buyer Persona Institute

Club Martech, Podcast
Marketing Technology Podcast: How to do Personas right? With Jim Kraus, President of the Buyer Persona Institute This podcast episode from the Marketing Technology Podcast features an enlightening conversation with Jim Kraus, President of the Buyer Persona Institute. Renowned in his field, Jim shares valuable insights on creating effective buyer personas, emphasizing the need to shift focus from personal characteristics to influencing factors in buying decisions. Listeners will gain a fresh perspective on understanding and…
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Seismic Report: What the future holds for AI in sales enablement

Article, Club Martech
Seismic Report: What the future holds for AI in sales enablement This blog explores the promising future of Artificial Intelligence (AI) in sales enablement. It delves into how AI can improve various areas of sales enablement, from learning and coaching to content distribution, analytics, and management. The blog shares findings from a recent survey which shows a bright future for AI in this industry, and emphasizes the value of integrating AI into existing enablement technologies…
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Adapt Or Persist? Analyzing 5 B2B Marketing Trends In 2023

Article, Club Martech
Adapt Or Persist? Analyzing 5 B2B Marketing Trends In 2023 This blog post by Sean Shea, the CEO of ViB, delves into five B2B marketing trends observed in 2023. He discusses the performance of lead targets, challenges in conversion optimization, and the increased focus on repurposing content as key trends. The piece serves as a valuable resource for business leaders and marketers who aim to adapt to changes and improve efficiency in B2B marketing strategies.…
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Unlocking possibilities: How accessible QR codes are revolutionizing marketing for the blind and partly Sighted

Article, Club Martech
Listen to this eye-opening podcast that showcases the innovative technology of Zappar. The company has revolutionized QR codes for the visually impaired and those with partial vision by introducing audio feedback and tactile touch. The podcast discusses the potential of this technology for marketers, allowing for more inclusive campaigns and the tapping of an untapped demographic. With the #1 Martech agency in Europe as its host, this podcast offers a fresh perspective on how technology…
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Is your marketing automation platform delivering results? Here’s how to find out.

Article, Club Martech
If you’re relying on a marketing automation platform to streamline your B2B marketing efforts, you know just how critical it is to stay on top of the rapidly-evolving marketing landscape. But how do you know if your platform is still delivering the results you expect? In this informative article, the experts at Marketing Guys outline a step-by-step guide to performing a thorough marketing automation platform audit. By taking a closer look at the features and…
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Boost your productivity with these Chrome extensions recommended by HubSpot

Article, Club Martech
Are you looking for ways to increase productivity and improve the quality of your work as a marketer? Look no further than the Chrome Web Store! In this article, we’ve rounded up the best Chrome extensions for writers, content creators, and multitaskers. From AI-powered writing assistants like Compose AI to transcription tools like Otter.ai, these free tools can help you save time and reduce distractions while improving the quality of your work. With nearly perfect…
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Embrace AI to boost sales and future-proof your business: 3 key takeaways from Dreamforce 2023

Article, Club Martech
A must-read for sales leaders who want to stay ahead of the curve. AI is the single greatest opportunity for sales leaders to increase productivity and revenue. However, the technology must be applied strategically and across the entire sales journey for it to work. The article outlines how embracing AI-powered selling can help your sales team be more efficient and productive. Click through to learn how AI can be your competitive advantage.
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Revolutionize your Sales Strategy: 10 Ways automation can boost your revenue!

Article, Club Martech
Do you want to transform your sales team into productive revenue engines without adding more hours to their day? Sales automation can give you back valuable selling time. In this article, learn the top ten ways that sales teams are using automation to connect with customers, build relationships, and close deals faster. By incorporating sales automation into your tech integration, specifically that of your CRM and sales engagement platform, you can save time on manual…
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The growth imperative: Perspectives from UK marketing leaders

Article, Club Martech
As the UK economy faces challenges such as supply chain shocks, inflation, and persistent Brexit effects, driving growth is becoming more difficult. However, leaders who choose to prioritize growth pathways are more likely to achieve above-peer growth. To understand how UK marketing and commercial leaders are navigating these challenges, McKinsey spoke with alumni of the Marketing Academy EMEA Fellowship Program, including Lex Bradshaw-Zanger of L’Oréal, Jessica Myers of The Very Group, and Yilmaz Erceyes of…
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