Club Martech

Wouldn’t it be nice if your buyers were predictable? If they’d always follow the same path to purchase, and you could easily predict their behaviors and purchasing patterns? It would make marketing and closing deals much easier, that’s for sure. Read more.

A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Read more.

Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season! In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-based marketing agency that specializes in Shopify. Read more.

AI sensation ChatGPT isn’t just a leap forward in generative AI technology. It’s part of a trend that at least one marketing technology (martech) expert thinks will shape marketing in 2023. Read more.

Rule changes in 2023 means the upcoming “cookieless era” will force firms into finding a more competitive way of advertising, whilst the rise of blended tech will be a key focus for retailers in the new year. Read more.

Billy Loizou, prominent Australian tech industry figure and Amperity’s go-to APAC marketing expert, says Google finally phasing out cookies isn’t the only thing digital businesses need to worry about in the next 12-24 months. Read more.

We live in an increasingly digital world. And with the average person being exposed to between 4,000 and 10,000 ads each day while scrolling social media, streaming a show, listening to a podcast or browsing online, that’s a lot of noise. Ironically, because our brains protect us from information overload, we only actually notice or register about 100 ads from that deluge — and the number we pay conscious attention to? It’s even smaller. Read…

Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Read more.

Your B2B pricing plays a key role in shaping your company’s revenue. Set your pricing too low and you’ll need to capture an enormous size of your total addressable market to hit your goals. Go too high and you alienate customers on smaller budgets. Hide your pricing so you can sell to any type of customer, and people may lash out. Read the article. 

Customers nowadays expect more. Companies need to shift to put them at the center of sales—by improving channels, technology, talent, and culture. Here are the trends redefining the future of sales. Read the full article.