Club Martech

In today’s B2B market, selling has become more challenging as buyers are well-informed about a company’s products, services, and competitors. To stay competitive and empower sellers, leading enterprises have turned to sales enablement. In Seismic’s Value of Enablement Report, 99% of respondents who used sales enablement platforms found that it made their job easier. Building a successful sales enablement strategy takes time, planning, and dedicated resources. Seismic’s award-winning professional services team shares ten tips for…

in this blog post, the benefits of using marketing automation solutions that are compatible with Microsoft Dynamics are discussed, since Microsoft Dynamics Marketing module will be retired. Three alternatives are discussed – Act-On, Marketo, and HubSpot – and explore the features that make them ideal for Dynamics users, while discussing how marketing automation can streamline lead generation and boost marketing ROI. Read more.

HubSpot’s August 2023 releases feature a variety of updates including generative AI capabilities, AI-powered data tools, reporting and forecasting improvements, commerce updates, and more. The AI assistant can now efficiently create and edit social media captions, summarize long email threads, and suggest social post content for all channels. HubSpot also allows users to manage goals and forecasts across multiple sales pipelines, and offers a new sales velocity report to better evaluate sales team productivity. Read…

Now is the time to unlock GPT’s email potential. This involves addressing data and template challenges. Gradual integration, readiness for Q4 engagement, and enhanced conversions and loyalty are vital. Learn more.

Vital for B2B CMOs, Account-based marketing (ABM) enables targeted, personalized outreach to key accounts. Explore strategies aligning sales, refining profiles, and utilizing platforms. Gain ROI insights, build adept teams, and elevate your marketing tech prowess with impactful ABM strategies. Read more.

If these summer months are a slow period for you, take time now to look through these emails or use other sources to come up with ideas and innovations you can test and implement for your program. Learn more.