An interesting survey report about replacements in the Martech stack.
- Number 1 is marketing automation followed by CRM.
- Growth in replacement (21 vs 22): SEO tooling and ABM. SEO might be related to AI content. ABM is an upcoming: In vendors but also for buyers.
- DMP and Analytics are less replaced (21 vs 22): Might have to do with the cost of replacing.
You can download the complete report for free.