2023 Marketing Technology Landscape Supergraphic

As a marketer, you’re always on the lookout for new tools to help you streamline your work and connect with your audience.

Well, get ready to be blown away because the Marketing Technology Landscape has been launched this week! With a whopping 11,038 martech solutions, this is the ultimate resource for any marketer looking to up their game.

So, what are the key takeaways from this massive landscape?

Here are the top three:

The martech industry is growing at an unprecedented rate, with over 1,800 new solutions added since last year alone.
The lines between different types of martech are becoming increasingly blurred, with many solutions offering a combination of features from multiple categories.
Despite the huge number of options available, there are still a few key players that dominate the market – Adobe, Salesforce, and HubSpot being among the most notable.

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