We live in an increasingly digital world. And with the average person being exposed to between 4,000 and 10,000 ads each day while scrolling social media, streaming a show, listening to a podcast or browsing online, that’s a lot of noise. Ironically, because our brains protect us from information overload, we only actually notice or register about 100 ads from that deluge — and the number we pay conscious attention to? It’s even smaller. Read more.