A future of B2B sales without salespeople?

B2B is different from B2C in many ways, however, the 2 are growing towards each other more and more. Especially now that the decision-making unit becomes younger and millennials are a large part of the buying committee

This changes the buying process completely, especially if you take their skepticism towards salespeople into account. A recent Harvard Business Review article even goes as far as stating that ‘Traditional B2B Sales and Marketing Are Becoming Obsolete’.

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