Adapt Or Persist? Analyzing 5 B2B Marketing Trends In 2023

This blog post by Sean Shea, the CEO of ViB, delves into five B2B marketing trends observed in 2023. He discusses the performance of lead targets, challenges in conversion optimization, and the increased focus on repurposing content as key trends. The piece serves as a valuable resource for business leaders and marketers who aim to adapt to changes and improve efficiency in B2B marketing strategies. Shea’s insights, drawn from a survey involving 300 B2B marketing professionals, make this article a must-read for anyone in the B2B marketing landscape. Read the blog.