B2B Marketing & Sales in 2024: How to achieve your goals in a meaningful way

Recent reports from Forrester, Gartner, and McKinsey indicate that changing buying patterns, especially among Millennials and Gen Z buyers, are reshaping the way businesses operate. The old playbook is no longer effective, and a more meaningful approach is necessary.

However, it’s essential not to focus solely on your customers. Your employees also seek purpose in their jobs. A study by Robert Dur of Erasmus University Rotterdam revealed that 1 in 5 people consider their jobs more or less useless. Particularly in marketing, the number of individuals feeling their jobs are pointless is disproportionately high. Restoring that sense of purpose empowers your employees and attracts new talent.

Achieving and sustaining commercial success demands a different approach.

It’s time for Meaningful Commerce. Learn more about Meaningful Commerce.