Google’s Universal Analytics sunsets in 51 days

Get ready for a game-changing shift in MarTech! In The Drum’s Deep Dive, Gartner’s Mike Froggatt shares essential insights on navigating the impending end of Google’s Universal Analytics. With marketing budgets heavily invested in digital channels, proving return on ad spend is already challenging. But as cookies crumble and walled gardens strengthen, measuring and optimizing performance become even tougher.  Read more.