Join hosts Elias Crum and Mark van Horik as they interview Jim Kraus, President of the Buyer Persona Institute. Gain fresh insights into persona development, emphasizing the buying decision’s pivotal role. Jim challenges conventional thinking, advocating for a holistic approach that considers stakeholders, their motivations, and the customer journey. Unlock practical tips for effective persona creation and tailored marketing efforts. Tune in and revolutionize your understanding and influence over buying decisions. Listen now.