With the US elections coming up in November, you can’t turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.
Topics we discuss:
- How is polling done
- Do’s and don’ts for polling, surveys, and market research
- What marketers in other industries can learn from political polling
- Downsides of polling
- Using rewards for survey-takers (or not?)