Political polling and what marketers can learn from it- Peter Shafer, VP Sales & Marketing of Everest Communications

With the US elections coming up in November, you can’t turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.

Topics we discuss:

  • How is polling done
  • Do’s and don’ts for polling, surveys, and market research
  • What marketers in other industries can learn from political polling
  • Downsides of polling
  • Using rewards for survey-takers (or not?)

Listen to the Podcast