Marketing Technology Podcast: How to do Personas right? With Jim Kraus, President of the Buyer Persona Institute
This podcast episode from the Marketing Technology Podcast features an enlightening conversation with Jim Kraus, President of the Buyer Persona Institute. Renowned in his field, Jim shares valuable insights on creating effective buyer personas, emphasizing the need to shift focus from personal characteristics to influencing factors in buying decisions. Listeners will gain a fresh perspective on understanding and influencing these decisions, including strategies on conducting in-depth research, aligning personas with the customer journey, and recognizing the importance of stakeholders. Whether new or seasoned in marketing, this episode is a useful guide in leveraging personas effectively. Listen to the podcast.