Club Martech

The latest in Marketing Technology!

Are you interested in marketing technology, demand- and lead gen? Join to receive a bi-weekly industry update. We’re MarTech enthusiasts; we want to know everything about the technology and strategy needed to run successful marketing campaigns.

As a result, we read tons of info, listen to podcasts, read marketing and sales books and visit industry events. We would like to share this with you as a MarTech Community: Club MarTech.

The formula for calculating martech ROI

Article, Club Martech
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” It seems we’ve been discussing ROI a lot lately and because we’re a relatively small team a discussion usually suffices. Read full…
Read more

Want to receive the latest on Martech?
Join Club Martech now like many other Martech enthousiasts!