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The latest in Marketing Technology!

Are you interested in marketing technology, demand- and lead gen? Join to receive a bi-weekly industry update. We’re MarTech enthusiasts; we want to know everything about the technology and strategy needed to run successful marketing campaigns.

As a result, we read tons of info, listen to podcasts, read marketing and sales books and visit industry events. We would like to share this with you as a MarTech Community: Club MarTech.

Why Salesloft is a game-changer in B2B sales automation

Article, Club Martech
The world of B2B sales automation has been revolutionized by Salesloft, a powerful sales engagement platform that has become a game-changer for businesses looking to increase their success in the market. With Salesloft, salespeople can automate tedious processes, freeing up valuable time to focus on activities that will truly drive revenue. Read more.
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Reasons why Act-On is perfect for streamlining your marketing strategies

Article, Club Martech
Are you looking for a powerful marketing automation solution that can help streamline and optimize your marketing strategies? Act-On marketing automation software is a perfect choice! With its comprehensive set of features, Act-On provides a cost-effective, end-to-end marketing automation platform that allows you to quickly and easily create, execute, and analyze campaigns. Read more.
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The Art of Pricing in Marketing

Club Martech, Podcast
Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Listen now.
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HubSpot Quotes vs. PandaDoc: Which is Better for Your Sales Team?

Article, Club Martech
When it comes to creating quotes (or proposals) for clients, HubSpot Quotes and PandaDoc offer sales teams powerful tools for getting the job done. But which one is better? In this blog post, we’ll compare HubSpot Quotes and PandaDoc to help you decide which one is right for your sales team. We’ll look at features such as customization options, ease-of-use, and security so you can make an informed decision about which solution to choose. Read…
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10 things you hate about Google Analytics 4

Article, Club Martech
Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up? Read more.
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How to prevent overspending on ads during holiday seasons

Club Martech, Podcast
Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in making smarter decisions with incremental measurement. Listen now.
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Building Consumer Confidence in a Cookieless World

Article, Club Martech
Explore strategies for building consumer trust in a cookieless world. Learn how to create personalized, permission-based experiences while complying with privacy regulations. Discover the benefits of a centralized consent management platform and best practices for minimizing compliance risk and driving marketing ROI. Read more.
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