As the UK economy faces challenges such as supply chain shocks, inflation, and persistent Brexit effects, driving growth is becoming more difficult. However, leaders who choose to prioritize growth pathways are more likely to achieve above-peer growth. To understand how UK marketing and commercial leaders are navigating these challenges, McKinsey spoke with alumni of the Marketing Academy EMEA Fellowship Program, including Lex Bradshaw-Zanger of L’Oréal, Jessica Myers of The Very Group, and Yilmaz Erceyes of Premier Foods. They discuss adapting to change, prioritizing growth, and the importance of collaboration and agility. Read more.