US marketing technology set to surpass $20 billion for the first time ever

B2B’s power: B2B is more than 30% of total spending, and this share is expected to grow moderately over the next couple of years:
B2B martech spending will hit $6.59 billion by the end of the year and exceed $8.5 billion by 2024. B2B growth will outpace B2C.

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