Strategy: ICP & persona validation: We start with the strategic foundation. We analyze and validate your Ideal Customer Profile and Buyer Personas to focus agents on the most valuable accounts and the highest return.
HubSpot AI Agents:
Accelerate your sales, service, and content
Strategically deploying AI with HubSpot AI Agents
Your growth stalls when valuable time is wasted on repetitive tasks instead of what really matters, building customer relationships and strategy. The new generation of HubSpot AI Agents solves this, but only if implemented and trained correctly on your specific data and brand identity.
We ensure your agents are not just smart, but directly business relevant. We turn HubSpot’s powerful AI tools into an efficient, autonomous colleague that grows with your ambitions.
Discover our HubSpot services
This is where implementation makes the difference. Our expertise is specialized in HubSpot AI Agents that deliver measurable impact on your revenue growth and the efficiency of your organization. We build among others
The Data Agent
The Data Agent specializes in collecting and processing customer information from multiple sources, including unstructured data such as call notes. It makes these insights directly actionable for Sales and Marketing.
- Sales time savings: The Agent provides instant context. A team of five reps saves 62.5 hours of manual research per week.
- Higher win rate: Reps have complete context before every call, resulting in higher connection and win rates.
Smarter marketing: The Agent can automatically monitor clients’ career pages. When new jobs are posted, it signals growth opportunities and the perfect moment for outreach..
The Prospecting Agent
The Prospecting Agent specializes in researching leads and automatically creating hyper personalized outreach. It analyzes buying signals and company data to maximize the chance of a meeting.
- Sales time savings: Your BDR goes from 40 researched prospects per month to 100 comprehensively researched companies. This frees time for real sales conversations.
- Full coverage: The Agent personalizes outreach for all 1,000 new accounts within 48 hours, instead of your SDRs covering only a fraction manually.
Pipeline reactivation: The Agent researches every prospect again before every follow up, turning your follow up later folder into a goldmine of relevant, intelligent outreach.
The Content Agent
The Content Agent helps marketers accelerate content creation by generating copy and optimizing it for SEO and conversion.
- SEO-optimized in minutes: Quickly generate blog posts, landing pages, and email copy aligned with your SEO strategy.
- On-brand output: The Agent is trained on your unique tone of voice and writing style, ensuring all output is consistent and credible.
Strategic focus: The Agent handles the bulk of creation, ensuring consistent output while giving marketers space to focus on strategy.
The Customer Agent
The Customer Agent is an AI service representative available 24/7, through chat, email, or social media. It uses your knowledge base and documentation to deliver accurate answers instantly, and it reduces pressure on your support team.
- Service time savings: The Agent automatically resolves more than 50% of repetitive tickets, giving your team more time each month for complex cases..
- Conversion in the funnel: Te Agent proactively engages visitors who are about to drop off, answers product or pricing questions, and qualifies leads.
Cost efficiency: Setup costs are minimal compared to the annual cost of hiring a new employee.
Get the most out of your HubSpot
Deploying Agentic AI requires a strategic approach. We follow a proven 5-step plan to ensure the agents integrate into your HubSpot and deliver immediate value.
Our process: from idea to operational AI partner
AI readiness scan: We analyze your current data, workflows, and bottlenecks in Sales and Service to identify the biggest opportunities for AI.
Context training & customization: This is the crucial step. We train the selected agents on your specific brand data, documentation, and desired tone of voice.
Pilot & go-live: We run a controlled pilot on part of your workflow, fine tune performance, and launch the agents across your organization.
Continuous optimization: AI is not set and forget. We continuously monitor performance and adjust the agents to maximize efficiency and ensure the most accurate responses.
Request a free AI discovery call
Marketing Guys is a HubSpot partner. Together with our HubSpot experts, we work on your success. Curious how we do this, in a 30 minute session you will discover which HubSpot AI Agent delivers the highest impact on your Sales, Service, or Marketing.
30-minute strategy meeting
Book a free 30-minute strategy meeting with Caroline and discuss one of the topics below:
- Lead generation strategy
- Marketing & Sales strategy
- Data-driven digital marketing strategy
- Marketing & sales automation audit
- Real-time dashboarding
- Digital advertising
Frequently Asked Questions:
What is the difference between a HubSpot AI Agent and a regular chatbot?
A regular chatbot is reactive, it responds to questions based on predefined scripts or rules. A HubSpot AI Agent is autonomous and action-oriented: it can perceive data, reason the best next step, and execute that action within your CRM (for example, send an email, enrich customer data, or escalate a ticket).
Are the AI Agents trained on my own business data and brand voice?
Yes, that’s the key differentiator. During implementation, the Agent is trained on your specific knowledge base, product documentation, and conversion principles. This ensures that the Customer Agent provides accurate answers, while the Content Agent and Prospecting Agent create content consistent with your unique tone of voice.
Do AI Agents replace my human Sales or Service team?
No, they don’t replace teams, but they eliminate repetitive tasks. The Agents handle time-consuming routine work (like lead research, first-line support, or content outlines), making your human team more strategic and productive by freeing them to focus on complex problems and relationship building.
Do I need to implement all four Agents at once?
No. You can start small and expand into a full AI suite as your organization grows. Many companies begin with one Agent to solve a specific challenge (for example, the Customer Agent to reduce support costs) and later expand to benefit from synergy between the Agents.
Discover how technology can accelerate your growth.
Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.
