Google Analytics (GA4) – Accurate user data for better insights.
Server-side tracking: gain more control over your data
What is server-side tracking?
Server-side tracking is a method where data is collected and processed directly on your server, instead of via the user’s browser. This gives you full control over which data you collect and how you share it with advertising platforms such as Google and LinkedIn. It reduces data loss from ad blockers and browser restrictions, improves website load speed, and increases data reliability. It also turns third-party data into first-party data.
What is the difference between client-side and server-side tracking?
Client-side tracking
- A lot of data is blocked by browsers and ad blockers
- Slower website due to tracking scripts
- External parties (such as Google, Meta) collect data independently
Server-side tracking
- Data is collected directly on the server, without blocks
- Faster load times due to fewer scripts running in the browser
- You collect first-party data, which is more accurate and reliable than third-party data
Which tools do we support?
LinkedIn – Optimized tracking for LinkedIn campaigns.
Google Ads – Improve conversions with better targeted ads.
Other tools, such as HubSpot, Facebook are also supported.
The role of first- and third-party cookies in tracking
Online tracking is changing rapidly due to stricter privacy regulations and browser restrictions. Safari blocks third-party cookies by default, while Firefox automatically limits tracking cookies but doesn’t fully block them. This greatly affects client-side tracking, as many ad platforms and analytics tools rely on third-party cookies.
- First-party cookies: Placed by the website you visit itself and used to link your browser to that site, creating a smooth user experience.
- Third-party cookies: Placed by external parties, often tied to ads and tracking mechanisms without a direct relationship to the visitor.
Server-side tracking makes smart use of first-party data, helping businesses reduce reliance on third-party cookies and maintain accurate data.
Ready to regain control of your data?
Want to benefit from more accurate data and better results? Schedule a meeting to discuss server-side tracking implementation.
30-minute strategy meeting
Book a free 30-minute strategy meeting with Caroline and discuss one of the topics below:
- Lead generation strategy
- Marketing & Sales strategy
- Data-driven digital marketing strategy
- Marketing & sales automation audit
- Real-time dashboarding
- Digital advertising
Discover how technology can accelerate your growth.
Have questions about marketing automation, CRM, or integrations? Together, we’ll find the best solution for your organization.
