In B2B a marketing department should be a revenue center and not a cost center. To achieve this, you need the right tools, approach, and people. With this toolkit we help you to start your transition to become a revenue center.
In this document we share some great tools to help you measure results, nurture leads and prove ROI.
Tools in this toolkit
- Create your ultimate marketing dashboard
- How to use UTM tracking
- How to measure Return On Marketing Investment (ROMI)
- 3 Templates for Lead Nurture Programs