B2B Marketing Toolkit

Tools to help you grow and prove your ROI

In B2B a marketing department should be a revenue center and not a cost center. To achieve this, you need the right tools, approach, and people. With this toolkit we help you to start your transition to become a revenue center.

In this document we share some great tools to help you measure results, nurture leads and prove ROI.

Tools in this toolkit

  • Create your ultimate marketing dashboard
  • How to use UTM tracking
  • How to measure Return On Marketing Investment (ROMI)
  • 3 Templates for Lead Nurture Programs

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