Detron: Journey to online success

How an online strategy ensures visible growth in conversions

About Detron

Detron is all about ICT for collaborators. Efficient collaboration and optimal performance are not possible without flawlessly functioning ICT. What the digital workplace looks like in reality depends on the working method and wishes of your employees. Detron helps companies with increasing collaboration possibilities and optimal accessibility.

The challenge

Detron Rental is a fast-growing rental shop for business users. From tablets, laptops, beamers, screens to servers and more. Detron came to us with the following questions:

  • How can we get the most out of our Google Ads budget?
  • How can we bring in more conversions while spending less?

Our approach

With a new client, Marketing Guys always starts with an extensive SEA audit of the current campaigns. This audit revealed the lack of a clear SEA strategy. A solid SEA strategy is essential for the success of paid campaigns. A SEA strategy can be compared to an online marketing strategy. It answers questions such as:

  • What are your goals?
  • Who is your target audience?
  • How can I best reach them?
  • What type of content is needed?

After having had the audit and meetings with Detron, Marketing Guys presented a plan of action that fit the company with the following points:

  • Analysis of the current situation
  • Making an overview of the objectives
  • Drawing up plan of approach
  • Keyword research
  • Setting up campaigns
  • Writing texts for advertisements
  • Set up sitelink extensions
  • Implementing Google Analytics for conversion measurement
  • Starting campaigns
  • Analyzing, monitoring and adjusting results
  • Adjust strategy if necessary

Based on the plan of action, effective campaigns are set up that are constantly monitored and regularly optimized. Over time, the adjustments lead to results. This is followed by analyzing and where necessary and adjusting the current strategy, so this is an ongoing process. You are constantly analyzing, testing and adjusting.

By setting up the campaigns effectively, we were able to achieve the following results:

  • 653.85% more conversions by focusing on profitable keywords
  • 93.63% lower cost per conversion
  • 52.01% lower monthly cost

Also interested in a custom online strategy?

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