About Horeko
As a supplier to the hospitality industry, Horeko offers kitchen management software and staff scheduling packages. These software solutions are developed specifically for the hospitality industry, making Horeko well acquainted with the challenges and needs of restaurants, bars, cafes and hotels.Â
The challenge
One specific challenge Horeko faced was the need for more technical expertise in the area of CRM and the HubSpot platform. It was becoming increasingly difficult to focus on the technical aspects of HubSpot alongside other marketing tasks. The lack of time and technical expertise in this area hindered the effective execution of the marketing strategy. “When I went on maternity leave, a temporary replacement was needed and cooperation with Patrick from Marketing Guys was introduced” said Rachelle Groenemeijer, Team Lead Marketing at Horeko.Â
The goal
Accommodating maternity leave of a tenured employee while bringing in additional HubSpot technical knowledge to give regular employees more time for marketing strategy and other day-to-day activities.Â
The approach
The cooperation between Horeko and Marketing Guys started with a brief audit, during which it quickly became apparent that there was a good match between Patrick from Marketing Guys and Horeko. The fact that Patrick could work internally at Horeko made the cooperation particularly efficient. It allowed the colleagues at Horeko to easily communicate, ask questions, and handle and resolve issues directly.Â
One of the benefits of hiring an interim marketer is the specialism in the field of marketing. “Marketing Guys provided technical support and expertise, which allowed Horeko to focus on the strategic aspects of their marketing efforts.”Â
Sales and Service colleagues are also very appreciative of working with Patrick and Marketing Guys. “The ability to not only perform operational tasks, but also to think with us and provide strategic advice, is very valuable for us.” notes Rachelle.Â
Long-term cooperation
After the maternity leave period, the cooperation continued with great pleasure. “The cooperation was twofold for us. On the one hand, temporary relief was needed during my absence. On the other hand, we could use support in optimizing the system and going live with the new CMS.” said Rachelle Groenemeijer.Â
“We like the fact that the cooperation can continue in a hybrid way. This way we can easily consult together in the office and take steps in optimizing our processes within HubSpot. In addition, we can also connect quickly from a distance should there be any issues or questions,” Rachelle added.Â
The results
- Successful replacement of leave employeeÂ
- Fast and efficient communication through on-site presenceÂ
- Valuable technical knowledge by interim marketer, giving permanent staff more time for marketing strategyÂ
- Additional strategic advice
- Continued collaboration in hybrid form because of successÂ
In short; the intended purpose of an interim marketer was amply exceeded!Â
Testimonial
“Marketing Guys provided technical support and expertise, which allowed Horeko to focus on the strategic aspects of their marketing efforts.” – Rachelle Groenemeijer, Horeko Â
“The ability to not only carry out operational work, but also to think with us and provide strategic advice has been of tremendous value to us.” – Rachelle Groenemeijer, Horeko  Â
“The cooperation was twofold for us. On the one hand, we needed temporary relief during my absence. On the other hand, we could use support in optimizing the system and going live with the new CMS.” – Rachelle Groenemeijer, Horeko Â
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